For me, the main challenge lay in finding a balance between my own vision and ideas for the brand and what the intended audience would be. I had to go for something that encompasses both the fun, summer-y, party music aspect of cocktails and the luxurious, premium ingredients, fancy one.

As a delivery service, another important aspect was the packaging. I had a lot of fun coming up with different designs for the differently themed boxes and seeing my vision come to life when I created mock-ups with my designs. I think the combination of physical design with application design made the assignment so engaging.